Affiliates of the Consumer Duty Alliance

The Consumer Duty Alliance will adopt an independent leadership role for all aspects of Consumer Duty and is keen to work with all stakeholders across the personal finance sector.

Whereas Individual Membership and Associate Firm Membership is for client-facing practitioners and back-office support staff, the Alliance has created an Affiliate scheme for relevant networks, professional/trade bodies, product providers, fund management groups, technology providers and other service providers. It includes a small number of Foundation Affiliates who have been involved since the Alliance launch.

Affiliate organisations will play a key role in enabling the Alliance to develop shared Consumer Duty understanding, identify collaborative working opportunities and help raise standards across the sector.

An Affiliate Panel will be created to provide specialist input and support to help develop and share ‘good practice’ within the sector. All Foundation Affiliates will be invited to join the panel.

Benefits of Affiliate Membership

  • Association with a body supporting the advice profession, the wider financial services sector and promoting good consumer outcomes.
  • Access to Alliance directors for input into strategy and planning activities.
  • Opportunity to support new Alliance publications including good practice guides.
  • Promotion of corporate logo and weblink within the Affiliate Member listing below.

Choose your level of involvement

Foundation Affiliates and Affiliates of the Alliance demonstrate cross-sector collaboration and the promotion of ‘good practice’ embracing Consumer Duty. They can also:

  • Support and promote the vision and objectives of the Alliance
  • Support the Alliance Board in promoting good Consumer Duty practice across the sector aligned to the FCA’s requirements.
  • Support the Alliance Board in engaging with the FCA over the regulatory framework as appropriate.
  • Adopt and promote the FVT Charter.

Become an Affiliate Member

To find out more about becoming an Affiliate Member, please email us


Foundation Affiliates of the consumer duty alliance

  • Howden

    Howden’s Financial & Risk Advisers team represent around one-third of the top 100 Financial Advisers.

    Sitting within Financial Lines Group, who place over £1bn of global premium into the insurance market each year, they have over 30 years’ experience working with financial advisers and are highly respected within the Professional Indemnity insurance market.

    The team continue to leverage their expertise, market relationships and wide range of differentiators to afford their clients certain advantages.

  • Legal & General Retail

    Legal & General Retail covers the savings, protection, mortgage and retirement needs of about 12 million retail policyholders and workplace members. We’re a UK market leader in life insurance, workplace pensions and retirement income.


Foundation Affiliate of the Financial Vulnerability Taskforce

  • Just Group

    Just Group plc is a FTSE-listed specialist UK services company. Since 2004, the Group has helped over 650,000 customers achieve a better later life.

    Our unrivalled intellectual property enables us to provide your clients with individually tailored solutions. For guaranteed income, this may be double-digit percentage increases in income compared to standard products. And with the medically underwritten Just For You Lifetime Mortgage, we estimate six in 10 people could borrow more, or reduce their borrowing costs^.

    ^Just Group analysis from proprietary database of circa 2 million person years.


Affiliate Members of The Consumer Duty Alliance

  • Advise Wise

    Backed by a team with over 35 years of experience in the later life lending market, Advise Wise is on a mission to simplify and streamline the advice process for advisers, providing an award-winning cutting-edge sourcing platform with all the benefits of an integrated Mortgage Club.
    Advisers can register completely for free at

  • Altus Consulting

    Altus Consulting is a leading specialist Financial Services Management Consultancy. Our consultants provide independent strategic advice to clients in the Life and Pension, Insurance, Investment, Banking and Wealth sectors, working in partnership with them to resolve complex business and technology challenges, and to deliver change more reliably. Serving over 250 Financial Services clients in the UK, Europe and further afield. Altus Consulting is part of the global Equisoft group of businesses.

  • AoLP - Academy of Life Planning

    The Academy of Life Planning (AoLP) is a non-intermediating financial planning network that operates virtually and globally. We offer compliance services and business development support through our AoLP Network, as well as direct financial planning services through AoLP Direct. Our approach is based on the powerful GAME Plan model, providing depth and effectiveness in helping individuals achieve their financial goals. 

  • Aveni

    aveni's platform uses the latest advances in NLP to analyse customer interactions, automatically assess Consumer Duty KPIs at scale, providing compliance insights, changes over time, and performance relative to peers. In addition to improving risk oversight, QA automation and productivity, it offers evidence for regulators and highlights coaching experiences for staff.

  • BareRock

    BareRock is revolutionising PI insurance for financial advisers, blending digital efficiency with a human touch. Our dynamic rating model ensures premiums reflect your firm’s unique qualities, not industry averages. We recognise and reward robust, client-centric processes with fairer, more stable rates. Good companies in good company®

  • BDO

    BDO UK provides tax, audit and assurance, advisory and business outsourcing services to companies across all sectors, including financial services, supporting firms of all sizes to manage their risk and ensure good conduct.

  • Bellevue Law

    Bellevue Law is an award-winning boutique law firm. Our specialists have extensive experience in FCA and PRA regulated businesses and can advise on compliance and regulatory issues. We can help firms deliver good outcomes for their customers. We can also help with employment, governance and contractual issues.

  • BNY Mellon

    BNY Mellon Investment Management is one of the world’s largest asset managers, providing access to a range of specialist investment firms in the UK including Newton IM, Insight Investment and Walter Scott & Partners. Through an investor-first approach, we support financial advisers, wealth managers and others bringing solutions across every major asset class.

  • Bonafidee

    Bonafidee's  ID verification and advanced e-signature tools let you really know your customer. The platform gives you complete confidence about who you are dealing with at every critical interaction with the same certainty you could rely on in the real world.

  • Brooks Macdonald

    Brooks Macdonald is a wealth manager with over thirty years of experience offering financial planning and investment management services to private clients and financial intermediaries. Expertise and commitment form the foundations for our trusted and long-lasting relationships with clients, as reflected in our ethos of the desire to do things differently.

  • Charles Stanley

    Charles Stanley is one of the UK’s leading wealth management firms, providing bespoke investment portfolios and tailored financial advice at every stage of your financial journey. Our focus on clients has endured since the foundation of Charles Stanley in 1792.

  • Claro

    Claro Wellbeing is the UK’s leading financial coaching & education provider for businesses looking to support their teams’ financial wellbeing. Our mission is to improve employee financial health and reduce money-related stress, so that organisations can boost employee retention and team productivity.

  • Dhillon FC

    Founded in 2013, Dhillon is a leading provider in the mortgage and credit sector, specialising in bespoke compliance solutions. With a commitment to individualised service, we offer tailored solutions that meet the unique needs of each client, ensuring their success in an ever-changing regulatory landscape.

  • Dynamic Planner

    Dynamic Planner is one system for all your financial planning needs, enabling you to match people with suitable portfolios through engaging financial planning. It is an end-to-end, risk-based system, combining intuitive technology with a trusted, independent asset risk model. 

    Dynamic Planner was named ‘Adviser Technology Provider of the Year’ at the 2022 Money Marketing Awards, and ‘Leading independent planning tool provider’ at the 2022 Schroders UK Platform Awards.

  • EIS

    EIS provides a powerful, cloud native insurance platform that helps Ambitious Insurers future-proof their technology ecosystem so that their business model, product offers and ways of serving distribution are never held back again….enabling the truly agile operations of a tech company, rather than a legacy company stuck in the past.

  • EV

    EV is a digital financial planning solution provider helping customers make informed decisions across investments, retirement and protection. We believe that customer-centric technology is an enabler to overcome a lot of what consumer duty seeks to achieve. Adopting engaging digital tools ensures the right level of consumer duty support, whether that be clarity over investment options, cash flow forecasting or aligning client risk profiles.

  • Federation of European Independent Financial Advisers (FEIFA)

    Federation of European Independent Financial Advisers (FEIFA) is a trade association that represents English-speaking Financial Advisers operating throughout Europe. Whilst it exists to assist such businesses and individuals, it also aims to increase professional and technical standards of advice for the ultimate benefit of consumers. The Federation provides a strong voice for the adviser community across Europe and beyond; representing the sector with financial institutions and, where relevant, with governments and regulatory bodies.

  • FWD Research

    FWD is a market research consultancy.  We have unique experience in helping clients implement regulatory standards, including TCF, RDR, Vulnerability and most recently Consumer Duty. Our current focus is on developing the information architecture firms need to measure and monitor outcomes, which is complaint with FCA reporting requirements and enables them to become truly customer centric.

  • Guiide

    Guiide gives users, trustees, employers and providers the tools pension savers need to improve retirement outcomes. Pensions is a world of complexity and jargon to many. Our journeys help savers understand, our modellers help them plan and our tools allow them to compare products and improve outcomes.

  • Income Protection Taskforce

    IPTF exists to promote awareness of income protection amongst all parts of protection insurance industry. Our mission is to be a voice for the income protection industry – promoting awareness of IP, removing barriers for distributors, enabling open dialogue between providers and advisers and driving up sales of income protection.

  • Insight6

    insight6 supports regulated firms to develop a clear, consumer-centric strategy that ensures their obligations of Consumer Duty are not just met but exceeded. We develop employees to gain a greater level of understanding, review consumer expectations and behaviours, and help evidence each step of the consumer journey from initial engagement through to long-term advocacy.

  • Institute for Financial Wellbeing

    The Institute for Financial Wellbeing (IFW) is a non-profit organisation launched in 2019. It’s a membership-based business focusing on supporting the shift in the finance services industry away from selling products and more towards the understanding of what clients actually want from their life and money. Members are part of a vibrant community of likeminded professionals who have access to collated and bespoke financial wellbeing resources and events.

  • Investor in Customers

    Investor in Customers provide measurement and evidencing solutions to demonstrate Consumer Duty and Four Outcome performance through end-customer, intermediary, and internal surveying.

    They are Customer Experience, Employee Experience, and Consumer Duty assessment experts, having surveyed in excess of 4m people, accrediting more than 300 businesses over the last 17 years.

  • Jigsaw Tree

    Jigsaw Tree is a specialist consultancy and outsourcing firm who work in collaboration with financial advice firms to support and improve their operations. We deliver a suite of services provided by the best professionals which add value and support the business requirements of the firms we work with.

  • Kinherit

    Kinherit is a law firm specialising in Wills & Trusts, we want everyone to know the importance of planning as part of the Intelligent Will-writing process.

    By developing the UK’s first and only Will-planning platform (Kinvault), combining this with expert advice from STEP-qualified specialists, we’re offering a ground-breaking level of service.

  • Kroll

    Kroll is an award-winning provider of compliance and regulatory consulting services to the financial services industry. We guide our clients at every stage of the business lifecycle and across a wide range of services to help them meet regulatory requirements and navigate the rapidly changing landscape, notably including that of consumer duty. Our multidisciplinary team comprises of experts with extensive regulatory, technical and industry experience drawn from the FCA, leading financial institutions, and major professional services firms.

  • LIBF

    The London Institute of Banking & Finance (LIBF) has been providing industry-leading education and qualifications for the financial sector since 1879. With a focus on vocational training, LIBF delivers a broad range of qualifications, with courses to support banking and professionals at each stage of their careers – from entry-level to advanced professional qualifications. 

    In addition to providing education, LIBF also delivers cutting-edge thought leadership via its research centres and uses these platforms to advocate for education and innovation in all aspects of banking and finance.

  • LS Consultancy

    LS Consultancy provides pragmatic and effective advisory services. Collectively, we bring variety of  amazing backgrounds into the fold from compliance, marketing and much more. 

  • Lutine Consulting

    Lutine Consulting is a company that offers solutions for the delegated authority sector, such as MGA’s, Lloyd’s Coverholders and DCA’s. We provide coverholder audit services across the UK and Europe, with a bespoke approach for each audit.

  • Lyncombe Consultants

    Lyncombe is our premier, pre-built advice solution supporting the growing membership of high-quality, restricted firms and advisers within the ASHL Group. Powered by Rockhold Asset Management, Lyncombe’s unique proposition offers robust compliance and business support services, where the centralised research is conducted by third-party industry experts. Find out more today.

  • Mailock

    Mailock is brought to you by Beyond Encryption, the financial services industry standard for secure digital communications. We give organisations the freedom to exchange digital information confidently, cost-effectively, and with full compliance, supporting our customers on their digital transformation journey. We’ve built the world’s most secure encrypted communications network, protecting, and connecting businesses with our secure email solution.

  • Model Office

    Model Office® is a RegTech that automates retail intermediary firms’ governance, risk and compliance audit activities, providing heat mapped data analytics dashboards and MI to evidence compliant and professional activities, reducing compliance time and costs.

    MO® has launched its Consumer Duty function allowing firms to diagnostically assess their progress against all FCA Duty directives

  • Money Alive

    Money Alive is a fast and easy to implement video solution that gives advisers control and oversight of client understanding in their advice process.

  • MorganAsh

    MorganAsh provides highly differentiated support services for the financial sector, combining technology with human empathy within a regulated environment.

    While plenty of companies focus on one specific sector or set of skills, MorganAsh combines technology skills with human empathy and financial services expertise – to deliver an unequalled range of support services for the financial sector.

  • My Care Consultant

    My Care Consultant is an independent care navigator firm that helps those in need of care, their carers or legal representatives navigate the complex UK social and health care systems, and understand the value of, and how to access related professional services.

  • NextGen Planners

    NextGen Planners is a membership community that supports the career development of financial planners from classroom to boardroom focusing on quality education, innovation and reducing inequalities.

  • Octopus

    Founded in 2000, Octopus Investments set out to be a financial services company with a difference, and one that put its customers first. Part of Octopus Group, we manage more than £13 billion on behalf of over 63,000 investors.

    From the very beginning, we’ve invested in the people, ideas and industries that can change the world and unlock a brighter tomorrow.

  • Outra

    Outra is a data science and analytics company with over 5,000 unique data points from over 60 different data sources on over 30 million UK households. Giving companies GDPR compliant tools to understand their customer at a household level. We have also developed a propensity model which enables organizations to identify their most vulnerable customers at a household level.

  • Paradigm

    Paradigm is a premier provider of financial consultancy support to directly authorised IFA, wealth and mortgage & protection firms, alongside providing a multi award-winning mortgage club, a comprehensive protection and GI proposition and an extensive CPD Academy.
    We pride ourselves on the depth of our Consumer Duty guidance we provide to the firms we support.

  • Paul Harper Search

    Paul Harper Search is a specialist Financial Services Executive Search, M&A and Consulting business established over 23 years ago; and widely recognised as one of the leaders in our field.

    With over 100 years of corporate world experience, our clients look to us to help them achieve their growth and revenue ambitions.

  • Penny

    Penny is an app-based Pension company helping ordinary individuals track down lost pension savings. Our aim is to make pensions simple and enjoyable to engage with. 

  • Quilter

    Quilter is one of the UK’s leading wealth managers. We provide financial advice, advice-led investment solutions and investment platform services for financial advisers and their clients. Aiming to deliver the very best support, we enable you to provide the best service to your clients and their families - helping them achieve their financial goals.

  • Recordsure

    Recordsure is a leading provider of unique AI-powered speech and document analytics RegTech that helps regulated businesses achieve 100% oversight of consumer interactions. Our platforms enable a more effective and cost-efficient delivery of process reviews by automating manual tasks and using smart tech for a targeted, risk-based approach to compliance.

  • Redington

    Redington, the first B Corp-certified investment consultancy, provides a full range of outcome-oriented advice, research and technology to some of the largest pension funds, wealth managers and institutional investors across the globe. Whether it’s advice on investment strategy, selecting best-in-class managers or defining responsible investment beliefs, we’re here to help.

  • Sense Network Limited

    Sense champions your choice of proposition. With ~300 advisers, we prioritise quality advice, excellent client outcomes, and dedicated compliance support. Sense offers business development support for all life stages of an advice practice. Whether you’re setting up a firm or de-risking your established business, Sense is the home for you.

  • Sicsic Advisory

    Sicsic Advisory is a strategic regulatory and risk consultancy.

    We work with financial services boards and senior managers to deliver sustainable business models by helping them achieve commercial, operational, and financial resilience.

    Our team of senior consultants has a combination of expertise gained as ex-regulators, lobbyists, consultants, and industry practitioners.

  • SimplyBiz

    SimplyBiz is a leading support services business, powering thousands of intermediary businesses through its leading brands – SimplyBiz, Compliance First, SimplyBiz Mortgages, SIFA Professional, FIBA, APS Legal & Associates, Gateway Surveyors, the Consumer Credit Centre, and Signature.

  • Sionic

    Sionic is a global consulting firm specialising in financial services. Our purpose is to accelerate the business, technology and people performance of our clients and to have a positive impact on our society.

    We are expert-led specialists across banking, asset and investment management, financial markets infrastructure, wealth management, insurance and reinsurance.

  • Society of Later Life Advisers (SOLLA)

    The Society of Later Life Advisers (SOLLA) aims to meet the need of people seeking advice about the financial issues in later life by ensuring they can find an Accredited Adviser local to them.

    All SOLLA later life advisers specialise in the financial needs of older people and are independently accredited, offering added reassurance that they can give the practical help and guidance needed to help clients make the right decisions at the right time.

  • Stellar Asset Management

    Stellar Asset Management’s Business Relief qualifying services provides investors with the option to mitigate Inheritance Tax after two years – as opposed to waiting seven years to claim relief using trusts or gifts.

    With our diverse range of estate planning solutions, we ensure that investors can retain complete control of their assets throughout their lifetime.

  • TCC

    TCC believes an overarching approach to compliance is the key. For more than 20 years, we’ve been helping our clients overcome their conduct risk challenges, strengthen their compliance frameworks and improve customer outcomes through a unique combination of deep regulatory expertise and groundbreaking RegTech.

  • Tenet

    Tenet Compliance Services provide an extensive range of compliance support which is designed to keep directly authorised firms abreast of regulatory developments and provide clear guidance and quality solutions.

    We can offer support from file reviews, financial promotions and due diligence to research support, an events programme and much more.

  • threesixty

    threesixty delivers support and personalised solutions to over 950 directly regulated IFA practices - equating to more than 10,000 registered individuals.

    Our experienced team of specialists deliver a range of cost effective compliance, training and bespoke development solutions designed to protect and grow adfiser businesses.

  • The Verve Group

    The Verve Group is an award winning support services provider, offering everything an advice firm needs to grow and thrive, from paraplanning to training, from compliance to technical support and everything in between. We’re known for our pragmatic, no-nonsense, helpful and positive approach to finance. Our mission is to help advice firms with all their needs, and have fun doing it.

  • VouchedFor

    VouchedFor believes that the right advice has the power to transform lives. They’re on a mission to help the adviser community deliver an even greater impact for millions of clients.

    As the UK's largest review site for financial advisers, VouchedFor helps you harness client feedback to build trust with your clients.

    1 in 3 new clients find and read an adviser's reviews on VouchedFor, before making contact.

  • VOYC

    Voyc uses AI technology to monitor 100% of customer interactions, identify vulnerable customers, and ensure compliance for financial services firms. Trusted by listed companies and small brokers alike, Voyc monitors millions of calls every month.

  • Zenith Compliance

    Zenith Compliance helps professional financial advice firms to achieve and maintain regulatory compliance, and most importantly provide the right solutions and support to their clients.

    With a range of support services, we bring experience and expertise, together with a flexible, tailored approach to every business we work with.

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