ABOUT THE WOMEN'S WEALTH ALLIANCE (WWA)
A working group of the Consumer Duty Alliance, the WWA is committed to empowering women through financial education, planning, and coaching. With women projected to hold 60% of UK private wealth by the end of 2025, our mission is two-fold:
- Increase female participation and progression in personal finance careers
- Support women to engage confidently with their finances
Attracting more women into the personal finance sector
We are dedicated to attracting more women into the personal finance sector, helping to shape an inclusive future that better reflects the diverse needs and perspectives of its clients and supports the government’s financial growth mandate. Only approximately 18% of financial planners are currently female according to FCA 2025 Adviser Survey, and we need to move the dial on this at a much more rapid pace.
Helping women navigate their financial journeys
We aim to showcase accessible, relevant education and resources, enabling women to confidently navigate their financial journeys. By promoting financial planning and coaching, we strive to empower women to take control of their economic futures, make informed decisions that build financial resilience, and achieve their personal and professional goals.
Women, Wealth and the Workplace White Paper
We want our actions to be informed by credible data. One of our first steps was to commission a YouGov survey on career journeys and development, which gathered the views of 540 women across personal finance roles.
Our 'Women, Wealth and the Workplace' white paper was published on 10th November 2025.
What women told us
93% would recommend financial planning as a career to other women.
51% believe coaching or mentoring could help them achieve their career ambitions.
80% see opportunities to progress and develop within their current role.
84% say the sector's male-dominated image remains a barrier to attracting more women
