Thanking Our Foundation Affiliates

Our Foundation Affiliates play a crucial role in supporting the work of the Consumer Duty Alliance (CDA). As a not‑for‑profit Community Interest Company, we are grateful for the leadership, expertise and long‑term commitment these organisations bring to our mission of ‘raising standards together’.

Their support reflects a wider sense of corporate responsibility - recognising that raising standards, improving client outcomes, and supporting vulnerable consumers is not only good practice, but an investment in the long‑term health and integrity of the sector.

What It Means to Be a Foundation Affiliate

Foundation Affiliates are organisations that have supported the Alliance since its inception and their involvement helps drive positive cultural change, promote ethical practice, and support initiatives designed to improve the embedding of Consumer Duty. Their involvement includes:

Providing strategic insight and input into CDA initiatives and campaign priorities.
Participating in the Foundation Affiliate Panel, meeting quarterly with the CDA Board to support sector‑wide collaboration and shared good practice.
Contributing expertise that drives the development of good‑practice guidance, vulnerability frameworks and resources aligned to Consumer Duty.
Offering thought‑leadership contributions that strengthen sector understanding and raise professional standards.

Their commitment reflects a belief that raising standards is part of their responsibility to the profession and the communities it serves - supporting cultural change, ethical practice and outcomes that stand up to scrutiny.

Meet our Foundation Affiliates

Howden’s Financial & Risk Advisers team represent around one-third of the top 100 Financial Advisers.

Sitting within Financial Lines Group, who place over £1bn of global premium into the insurance market each year, they have over 30 years’ experience working with financial advisers and are highly respected within the Professional Indemnity insurance market.

The team continue to leverage their expertise, market relationships and wide range of differentiators to afford their clients certain advantages.
Just Group plc is a FTSE-listed specialist UK services company. Since 2004, the Group has helped over 650,000 customers achieve a better later life.

Our unrivalled intellectual property enables us to provide your clients with individually tailored solutions. For guaranteed income, this may be double-digit percentage increases in income compared to standard products. And with the medically underwritten Just For You Lifetime Mortgage, we estimate six in 10 people could borrow more, or reduce their borrowing costs^.

^Just Group analysis from proprietary database of circa 2 million person years.
L&G covers the savings, protection, mortgage and retirement needs of about 12 million policyholders and workplace members. We’re a UK market leader in life insurance, workplace pensions and retirement income.