The Women's Wealth Alliance

The Women’s Wealth Alliance (WWA) is a working group of the Consumer Duty Alliance.

Our mission is to inspire and support women in achieving financial independence and security. It is estimated that by the end of 2025, 60% of all private wealth in the UK will be in the hands of women.

Helping women navigate their financial journeys

We aim to showcase accessible, relevant education and resources, enabling women to confidently navigate their financial journeys. By promoting financial planning and coaching, we strive to empower women to take control of their economic futures, make informed decisions that build financial resilience, and achieve their personal and professional goals.

Attracting more women into the personal finance sector

We are also dedicated to attracting more women into the personal finance sector, helping to shape an inclusive future that better reflects the diverse needs and perspectives of its clients and supports the government’s financial growth mandate.

Women in Personal Finance Survey

In June, the WWA commissioned a landmark survey to find out more about women’s career journeys within personal finance and the initial findings are now available - you can download the report here.

One statistic that stood out was that 93% of women surveyed who are currently, or have previously worked in the financial planning role would recommend it to other women. Interestingly, however, only 26% of women surveyed outside of this role would consider it in their future career. More widely, the research reveals a very positive picture of personal finance as a sector for women to succeed in their career journeys, with high average levels of satisfaction around flexibility, support and career opportunities. 

Following a series of more in-depth, individual interviews over the summer, the WWA will publish a White Paper in the Autumn, exploring key themes in more detail and announcing initial workstreams.

Managed independently by YouGov, the survey attracted 540 responses from women in a wide range of roles across the sector  - including financial planning and coaching, mortgage and protection advice, academy members, paraplanning, compliance and T&C, and support roles. Many thanks to everyone who took part or helped to share and support.

Thanks also to our research sponsors, IBOSS, LV=, Royal London and Quilter, who share the belief in data-led responses to attracting and advancing more women within personal finance. With 60% of UK wealth due to be in women's hands by the end of this year, a more inclusive sector dovetails with the government's growth mandate and the good news is there is no reason why personal finance should not become a sector of choice for women to build their careers.